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The new Zeiss Ikon camera combines a classical design with easy-to-use operation. Features and controls are designed to make practical photography comfortable and free from unpleasant surprises caused by the camera. Manual or auto TTL exposure metering as well as an AE-lock function gives you complete control of the exposure situation. So that you can make best use of the entire system from the film to the lens. Quite simply, you can count on a highly versatile creative tool that wont let you down. Unlike 35 mm SLR camera viewfinders, for example, that can only show little more than 90% of what will be recorded on film, the Zeiss Ikon viewfinder lets you see the area that surrounds the actual image giving you greater possibilities and confidence as you compose each image. Whats more, the triangulation rangefinder combined with a viewfinder base that is the widest available means that you can expect extreme accuracy and wide-angle focusing precision. All of this and more so that you can follow your passion: creating great images. They are specifically designed to minimize focus shift with aperture variation, particularly important for rangefinder photography.They also feature highly advanced flare control for truly brilliant images; virtually zero geometric distortion for accurate reproduction of object shapes from faces to architecture; and a precise 10-blade aperture with 1/3 stop interval click stops for exact exposure. Just tomention a few highlights. As a whole, the Zeiss Ikon rangefinder system has taken rangefinder photography to a new level.Zeiss Ikon's passion is to create the ultimate range of M-mount lenses. But really that's just the beginning.

The new Zeiss Ikon SW body is designed predominantly for use with wide angle lenses, as it not equipped with a viewfinder or rangefinder. (Optical viewfinder shown an optional extra) With 15 to 25mm lenses, the depth of field from a stopped down lens scale focused or set at the hyperfocal setting, precludes the need for a rangefinder. The SW offers the similar manual and aperture priority AE metering as the original ZI camera, and has two accessory shoes to allow the use of an optical viewfinder and spirit level at the same time, for example. The SW offers the same extremely high image quality as the original Zeiss Ikon rangefinder camera: far above most of today’s digital cameras. It is fully integrated into the Zeiss Ikon system. The Zeiss Ikon SW comes without the complex rangefinder and is therefore considerably more affordable than the rangefinder camera. The Contax is the modern universal roll film miniature camera of unsurpassed efficiency and all-round versatility." Zeiss Sales Brochure. Zeiss was no doubt irritated by that upstart Leica's runaway sales success, so the largest photo conglomerate in the world set out confidently and determined to produce the absolute best 35mm camera in the world. Zeiss failed admirably in their first attempt with the Contax I.